Start with the people receiving it
Choose a buyer edition or a shopper lookbook, then bring in the products from your collection.
Your collection, ready to share
Send the collection as a complete story.
A finished lookbook gives a buyer or shopper somewhere to explore the whole edit. Lead with campaign imagery, introduce the season, and present selected products in the order that makes sense for your collection.
- Make the presentation your own with a brand name, cover, season, introduction and captions.
- Choose editorial storytelling or a more practical line-sheet layout.
- Create separate shopper and buyer editions from the same collection.
- Give shoppers optional retail prices and links to the product pages in your Shopify store.
INSIDE Lookbooks
Show people the finished collection, not your working files. Create a branded presentation to share with buyers or shoppers, with the product detail and access controls each audience needs.
02 / THE DETAILS BUYERS NEED
Give the buying conversation a useful starting point.
Bring product imagery and commercial details together in a password-protected buyer edition. A buyer can review the assortment, compare styles and send an enquiry with the collection already in view.
- Present explicit wholesale prices per unit, with an optional retail reference.
- Include size and color options, variant and SKU references, and composition or care information.
- Set minimum quantities, delivery windows and your collection terms.
- Provide an email enquiry action for the buyer’s next conversation with your team.
A buyer edition is a wholesale presentation, not stock reservation, a live B2B quote or an ordering checkout.
A SIMPLE STARTING POINT
Make it part of your workflow.
Make the collection easy to understand
Add the cover and story, refine the product order, and include the product and commercial details your audience needs.
Share the finished edition
Preview the recipient’s view and set a password for a buyer edition. Then publish, copy the link, and share it with the people you want to reach.
BEFORE YOU BEGINA little
A little
more detail.
Can shoppers buy through a lookbook?
Shopper editions can link to the product pages in your Shopify storefront. The lookbook itself is not a separate cart or checkout.
Are buyer editions a wholesale ordering system?
No. They present product information, explicit wholesale prices and enquiry details. They do not manage buyer accounts, reserve stock or create wholesale orders. Anyone with the link and password can view an edition.
Will a published lookbook update automatically?
A published edition is a snapshot. Edit and republish it to update its products, prices or content. Unpublishing removes the hosted edition but cannot recall PDFs or copies someone has already saved.
A MORE CONSIDERED KIND OF COMMERCEYour next collection
Your next collection
deserves a better canvas.
Tell us about your store. Let’s see what you can create.
Let’s talk MerchCanvasFor Shopify merchants. Built by Black Pear Studio.