MerchCanvas / Lookbooks
Beyond the product grid

Turn a collection into a story.

Give a season, an edit or a new direction a place of its own. Create image-led lookbooks for shoppers and considered line sheets for buyers.

AN EDIT WORTH SHARING
Summer lookbook with a straw hat and natural linen
THE SUMMER JOURNAL / 01

A warmer
rhythm.

A little less ordinary.

THE CONSIDERED WARDROBE

Pieces for
a lighter season.

The leather tote featured in a lookbook

The things you reach for.
The stories you make yours.

MERCHCANVAS — 02
Illustrative lookbook · Fictional example brand
THE DETAILS MAKE THE DIFFERENCE

More intention. Less friction.

01

An editorial home for your products

Choose an editorial or line-sheet layout. Add a cover, introduction and captions, then select the products and images that tell the story.

02

The right edition for each audience

Give shoppers product links and optional retail prices. Create separate password-protected buyer editions with wholesale details and an enquiry action.

03

Ready to share, on your terms

Publish a shareable link when the edition is ready. Use your browser to print or save a PDF, and unpublish the hosted edition when needed.

MAKE IT PART OF YOUR WORKFLOW

A simpler way to get there.

01

Choose the audience

Start a shopper lookbook or a buyer edition from an existing collection.

02

Make the edit

Select products, refine their order and imagery, and add the details your audience needs.

03

Share the finished edition

Preview and publish, then copy the link. Buyer editions require a password before they can be viewed.

BEFORE YOU BEGIN

A little
more detail.

Can shoppers buy through a lookbook?

Shopper editions can link to the product pages in your Shopify storefront. The lookbook itself is not a separate cart or checkout.

Are buyer editions a wholesale ordering system?

No. They present product information, explicit wholesale prices and enquiry details. They do not manage buyer accounts, reserve stock or create wholesale orders. Anyone with the link and password can view an edition.

Will a published lookbook update automatically?

A published edition is a snapshot. Edit and republish it to update its products, prices or content. Unpublishing removes the hosted edition but cannot recall PDFs or copies someone has already saved.

A MORE CONSIDERED KIND OF COMMERCE

Your next collection
deserves a better canvas.

Tell us about your store. Let’s see what you can create.

Let’s talk MerchCanvasFor Shopify merchants. Built by Black Pear Studio.